![]() ![]() Additionally, there's a banner ad on top of the site, prompting users to download the eBay app.Īs seen here, while the underlying code of a responsive website is mostly the same, the way the site renders can change drastically. There's a basic search field with no menus or advanced options - the rest is not available on mobile devices. When you access eBay on a mobile device, many of the elements seen on the desktop computer disappear. On a desktop computer with a large screen resolution, the website header contains multiple elements - a menu to shop by category, a navigation header, searching by category, and advanced search options. You might even have resolution-specific functionality. The way your website looks and works on someone's 4K monitor may be different on someone's iPhone 11. Often, page elements on a responsive website behave differently depending on the current screen size. How bugs surface in your responsive websiteĭepending on how your website handles responsiveness, it's easy to have bugs under different screen resolutions to slip by undetected. If people go to your site on their smartphone and can't use it well, your bounce rate increases. Bounce rates - the percentage of users that view just one page on your site and leave - are another important factor with Google's algorithms. If your site is not mobile-friendly, your Google rankings can take a severe blow.Īn SEO-related factor that ties indirectly to responsiveness is your site's bounce rate. ![]() For instance, Google takes accessibility and responsiveness for mobile devices into consideration for its ranking algorithms. Responsiveness is also getting increasingly important for SEO purposes. ![]() It minimizes the chances of someone instantly reaching for the browser's back button, losing a potential lead or custom for your business. Providing a pleasant experience by having your website render in an optimal way for these devices helps people stick around. This behavior makes it essential that your website works well anywhere. Recent studies show that over half of web browsing these days takes place on mobile devices. We're also in the midst of a significant behavioral change regarding people's Internet usage. It's nearly impossible to verify that a website is rendered appropriately for all these different screens. ![]() Now, not only do we have more screen resolutions thanks to advances in pixel density, but we also have more devices connecting to the Internet. You could get away with designing your website with one of those typical screen resolutions in mind, and it would work for the most part. In the days before smartphones and Internet-connected devices, there were very few screen resolutions to take into consideration, like 1024 x 768 pixels or 1366 × 768 pixels on widescreen displays. How can you test all these scenarios? Is it possible to automate this kind of testing efficiently and effectively? Why testing website responsiveness mattersĮnsuring that your website is in optimal form for all types of screens, large and small, is more critical than ever. The number of different devices that can access your website - from desktop computers to tablets to smart devices like TVs and even refrigerators - increases by the day. However, testing these views adds a lot of extra testing work. You'll want to ensure that no one encounters any problems viewing your site. If your site is responsive - optimally rendering your site according to the device's screen size - each device displays your site differently. If you have a publicly accessible website, you'll have all kinds of devices accessing it. ![]()
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